1 We develop strategy. This means lots of different things. But ultimately it’s about planning which way to go, capturing and driving the right ideas and developing a scheme to bring it all to life.

2 Detail is at the heart of what we do. Not just big creative ideas, but detailing and developing how those ideas will work in practice; financially and physically.

3 We are experts in a number of fields but we don’t believe anyone has a monopoly on wisdom.

4 We engage with people at all levels because we know how much it matters. Taking people with you – inside and outside your organisation – is a big part of successful projects however big or small.

5 We work with grown up individuals and organisations who all fundamentally want to do the right thing for themselves and for their stakeholders.

6 As the client, you choose who you want to do your work. That person will do your job from start to finish.

7 We’ve been in the market for nearly 30 years. Even with the current macro economic optimism there is still considerable uncertainty and risk in many markets and it’s good to know we’ve weathered an economic crisis or two.

8 We don’t believe that one size fits all and we don’t like silos or pigeon-holing. We believe each project deserves its own ‘thinking time’.

9 The quality of our work is a direct reflection of the quality of our client relationships.

10 We won’t bore you with why we think we’re special. We don’t see the point: it’s not about us, it’s about you. You’ll decide whether we have the experience, skills, approach – and chemistry –to work with you. We hope you do.